How the Presidential Candidates Use the Web and Social Media: Obama Leads but Neither Candidate Engages in Much Dialogue with Voters

How the Presidential Candidates Use the Web and Social Media: Obama Leads but Neither Candidate Engages in Much Dialogue with Voters. Pew Project for Excellence in Jouralism. August 15, 2012.

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to the study. [Note: contains copyrighted material].

[PDF format, 33 pages, 1.55 MB].

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