Social Media Update 2013

Social Media Update 2013. Pew Internet & American Life Project. Maeve Duggan and Aaron Smith. December 30, 2013.

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. [Note: contains copyrighted material].

[PDF format, 18 pages, 578.94 KB].

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