Engaging Tomorrow’s Consumer Project Report 2014. World Economic Forum. February 21, 2014.
Business leaders worldwide recognize that changing consumer attitudes and behaviour around sustainability within a rapidly evolving marketplace presents considerable challenges. The report researches the key question “How can companies engage consumers to trigger simple behavioural shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?” [Note: contains copyrighted material].
[PDF format, 4 pages, 1.33 MB].