Engaging Tomorrow’s Consumer Project Report 2014

Engaging Tomorrow’s Consumer Project Report 2014. World Economic Forum. February 21, 2014.

Business leaders worldwide recognize that changing consumer attitudes and behaviour around sustainability within a rapidly evolving marketplace presents considerable challenges. The report researches the key question “How can companies engage consumers to trigger simple behavioural shifts that enable more sustainable lifestyles, grow demand for more sustainable products and create business value?” [Note: contains copyrighted material].

[PDF format, 4 pages, 1.33 MB].


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s