The City Brand: Champion of Immigrant Integration or Empty Marketing Tool? Migration Policy Institute. Elizabeth Collett. August 2014.
As global demand for talent and human capital increases, cities are becoming more innovative in their efforts to attract and retain residents. Many cities in Europe and North America are now turning to branding strategies to build inclusive identities that appeal to both new and existing residents. The report examines branding strategies and challenges. [Note: contains copyrighted material].
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