App vs. Web for Surveys of Smartphone Users. Pew Research Center. April 1, 2015.
The report utilizes a form of survey known as “signal-contingent experience sampling” to gather data about how Americans use their smartphones on a day-to-day basis. Respondents were asked to complete two surveys per day for one week, using either a mobile app they had installed on their phone or by completing a web survey, and describe how they had used their phone in the hour prior to taking the survey. The report examines whether this type of intensive data collection is possible with a probability-based panel and to understand the differences in participation and responses when using a smartphone app as opposed to a web browser for this type of study. [Note: contains copyrighted material].
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