Campaign 2016: Modest Interest, High Stakes. Pew Research Center. April 2, 2015.
The 2016 presidential campaign has gotten off to a slow start with voters. A majority of registered voters (58%) say they have given at least some thought to candidates who may run for president in 2016, but that is 10 points lower than at a comparable point in the 2008 campaign – the last time both parties had contested nominations. Yet, even at this early stage, the vast majority of voters (87%) say they care a good deal about who wins the presidency, and 72% say they care which party prevails. [Note: contains copyrighted material].
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