Millennials and Political News: Social Media – the Local TV for the Next Generation? Pew Research Center. Amy Mitchell et al. June 1, 2015.
When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. About six-in-ten online Millennials (61%) report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source, according to the analysis. This stands in stark contrast to internet-using Baby Boomers, for whom local TV tops the list of sources for political news at nearly the same reach (60%). At the same time, Millennials’ relatively low reliance on local TV for political news (37% see news there in a given week) almost mirrors Baby Boomers’ comparatively low reliance on Facebook (39%). [Note: contains copyrighted material].
[PDF format, 29 pages, 909.32 KB].