How Language Can Advance Sustainable Diets: A Summary of Expert Perspectives on How Research into the Language of Plant-based Food Can Change Consumption. World Resources Institute. Daniel Vennard, Jonathan Wise and Linda Bacon. June 2018
Food production significantly impacts the environment, but different types of food have different effects. Generally, producing meat, especially from ruminants (cattle, sheep, and goats), uses more land and water and emits more greenhouse gases than producing plant-based foods. Therefore, in countries with high meat consumption, shifting diets to include more plant-based foods and less meat can reduce agriculture’s pressure on natural resources.
One potentially high-impact but low-cost strategy to help consumers shift their diets is changing the language used to describe food. Existing research has shown that how food is described influences what people choose, and that many plant-based dishes have names that are not appealing to people who normally eat meat. However, this area is nascent. More research can reveal the potential of improved language to drive consumption of plant-based foods. [Note: contains copyrighted material].
[PDF format, 16 pages].