Technology Device Ownership: 2015

Technology Device Ownership: 2015. Pew Research Center. Monica Anderson. October 29, 2015.

Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults, according to the survey. Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually. At the same time, the surveys suggest the adoption of some digital devices has slowed and even declined in recent years. [Note: contains copyrighted material].

[PDF format, 26 pages, 800.4 KB].

Advertisements

Teens, Social Media & Technology Overview 2015

Teens, Social Media & Technology Overview 2015. Pew Research Center. Amanda Lenhart. April 9, 2015.

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones. Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to the study. More than half (56%) of teens — ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often. Much of this frenzy of access is facilitated by mobile devices. Nearly three-quarters of teens have or have access to a smartphone and 30% have a basic phone, while just 12% of teens 13 to 17 say they have no cell phone of any type. [Note: contains copyrighted material].

[PDF format, 48 pages, 886.83 KB].

App vs. Web for Surveys of Smartphone Users

App vs. Web for Surveys of Smartphone Users. Pew Research Center. April 1, 2015.

The report utilizes a form of survey known as “signal-contingent experience sampling” to gather data about how Americans use their smartphones on a day-to-day basis. Respondents were asked to complete two surveys per day for one week, using either a mobile app they had installed on their phone or by completing a web survey, and describe how they had used their phone in the hour prior to taking the survey. The report examines whether this type of intensive data collection is possible with a probability-based panel and to understand the differences in participation and responses when using a smartphone app as opposed to a web browser for this type of study. [Note: contains copyrighted material].

[PDF format, 39 pages, 905.74 KB].